September 11, 2013

Vintage-Shintage, Coca-Cola

Disclaimer: Before I start, let me state the disclaimer, this is neither an endorsement, nor I promote drinking of Cola drinks whichever brand.
But I do admire their marketing and advertisement skills. One has to admit, that in any part of the world where getting clean drinking water is a challenge, cola sells like no one's business. Moreover buying "Cola" is cheaper than the "Mineral Water". Their model of product, packaging and selling Water and Cola are unique - turning "a necessity into a luxury" and "a luxury into a necessity".
What do these Cola advertisements really represent – their catchy punch lines, the glamor, the whole aura of fun, bubbling fizz around it, the most famous faces of the era endorsing it – these are nothing but the glimpses of our vibrant society and the spirit of the times (though only the flamboyant side of it). Two they have had a major impact on the Art World, not by giving employment to various advertisement agencies or design artists. But by creating advertisements that become a reflection of the era and over time become a piece for vintage collection. They have transgressed generations, cultures, countries, festivities, languages to emphasize the spirit of celebration. Whether you are watching or won a sports event, or you are celebrating a festival, or just meeting your friends and family – a Cola kind of marks the getting together.
And when we talk about Colas – you have to agree that 'Coca Cola' - is the first thing on your mind. Wherever you go you find the background of Red with cursive style 'Coca Cola' beckoning you. You might be in the remotest parts of the world where no one knows an alphabet of English or is far from reading any language for that matter.. but you will find the 'Coca Cola' shining on the boards across shops or highways... that is the power of Branding...
Here are some Cola advertisements from all over the world…
A starlet enticing you to drink Coca Cola
Young boys celebrating childhood with Mini Coca Cola
Buying fun and frienship moments with pocket money
A shutter at Crawford Market in Mumbai
You will find this everywhere and anywhere in India
Ice cold cola to Refresh yourself and Be Alert…
Age old trick of all advertisements - to target the boredom
A black and white image of huge Coca Cola written in the Central Town Square in Europe

A nook on the streets of Rome
On top of the world – Alps in Innsbruck, Austria
Ya that's me…
Cutlery holder in a street side cafe in Prague
I soooo loved this…
A family eating with Coca Cola on the canals of Venice
Fridge magnets of Coca Cola for your kitchen
Come along with bottle openers too
Romance over Coca Cola (always sells)
Ohhh… now who can resist Marilyn Monroe..
I don't blame you, I too have picked this up for my kitchen…

4 comments:

Indrani said...

Wow! This is a good collection.

Neha Gupta said...

Thankyou Indrani.. vintage love... love vintage

Rajesh Kumar said...

Awesome collection..very nostalgic

Neha Gupta said...

Thankyou Rajesh. One never know what sort of things become part of nostalgia. .. even soft drinks

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